History

The company started 1997 in Hultsfred with the profile to support and generate new companies and business models for the Swedish music industry but also to create new boundaries between companies and other operators to embrace and support the music life. Therefore the name, Musiclink. In 2000, this approach was deployed by Rock City and Musiclink conducted a new business model, to host web hotels and generate new websites and solutions, which is the core backbone of Musiclink together with education in information technology and digital media.

What was the foundation of the startup of Musiclink?
The Hultsfred Festival and the non-profit organization Rockparty has, already from the beginning, been one of the most important meeting ground for Swedish music industry. Throughout the years, many volunteers have used the festival as a launch field and later approach the music and media industry.  During the middle of the 90s’, thoughts of collecting competence to generate new companies, organizations, educations and programs was I development. With the support of the region consul, the government and EU, the burning need to have an industry center in Hultsfred, which is the most music associated town in Sweden, was a fact. This was the foundation for Musiclink to grow in. Today, the development center is situated in Rock City while Musiclink niched into new technology, digital media and research. This very niche has turned out to be highly successful and today we are collaborating with companies like TeliaSonera, Ericsson and universities all over Europe.